The Millennial generation wields powerful influence both on and offline. It comprises the largest segment of the U.S. population—more than 100 million members, according to the U.S. Census Bureau. Given its sheer size, effectively engaging the Millennial generation is critical to the success of most nonprofit organizations. Yet Millennials prefer to impact social good much differently than other age groups.

This generation takes social good into account in their everyday lives and looks for opportunities to volunteer in small but considerable ways. They also tend to give in order to gain something in return, whether it be contributing to the greater good or earning tangible rewards.

Junior Achievement USA and Ypulse recently surveyed Millennials around how they prefer to benefit the social good, and the types of appeals that are likely to gain Millennials’ attention and support.  Read the full report.

You can also read JA’s other position papers including the 2014 report on Millennials and Entrepreneurship.